audience engagement

IPTV EPG and Audience Behavior: What Marketers Need to Know

In the rapidly evolving world of digital media, understanding viewer behavior is crucial for marketers. As the demand for IPTV (Internet Protocol Television) grows, leveraging Electronic Program Guides (EPG) can provide invaluable insights. The focus of this discussion will explore how IPTV is shaping audience behavior and why marketers should pay attention, with a particular[…]

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